Jiffy Group mixes raw materials into soil based on the specific wishes of the growers. The opening event had to show perfection, just like Jiffy’s products and working method. Of course it should not be or look “over the top”. The relations and employees were surprised with tasteful events. The tour was interactive and informal. There were LED screens at multiple places in the factory and offices that showed an explanatory film, what was happening where. The transparent pavilion with the natural decoration created an informal, comfortable environment where both groups felt at home.